MoveOn has graciously decided to pay the NY Times after the paper discovered a "mistake" had been made in the rate charged. There is no way in hell this was a "mistake," it was a discount given to an ideological ally. The only mistake made was they got caught....
WASHINGTON, Sept. 23 /PRNewswire- In the Public Editor column of today's New York Times, the Times' vice president admits that, without the knowledge or consent of MoveOn.org Political Action, the Times "made a mistake" in charging MoveOn its standby rate of $65,000 for the advertisement run on Monday September 10. According to the Public Editor, the Times' vice president admitted that the company's advertising representative "failed to make it clear that for that rate the Times could not guarantee the Monday placement but left MoveOn.org with the understanding that the ad would run then." According to the Public Editor, "the group should have paid $142,083."
Now that the Times has revealed this mistake (it was no mistake -ed.) for the first time, and while we believe that the $142,083 figure is above the market rate paid by most organizations, out of an abundance of caution we have decided to pay that rate for this ad. We will therefore wire the $77,083 difference to the Times tomorrow (Monday, September 24, 2007).We call on Mayor Giuliani, who received exactly the same ad deal for the same price, to pay the corrected fee also.
W Zip

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